OnQ

On Air

In case you hadn't heard yet, EON Consulting is promoting a new radio show, eOn Call, which will air on Apostle Internet Radio Wednesday mornings at 10am Central time (US) starting October 5. I've toyed with the idea of doing some sort of podcast discussing computing and technology topics for small businesses for a while, but had held off until I was done working on the book. I knew that setting up a podcast would take quite a bit of work, and I wanted to be able to devote time to it.

In my other life, I’m a semi-professional musician (although I'll freely admit I've done very little music since getting the business off the ground) and have a better than average recording studio at home. Even with a 24-track all digital studio, however, I knew I'd have to work to not only get the audio recorded and cleaned up, I'd also have to get the recording converted into a streamable format (maybe), find a way to host the audio files (streaming or not), and get myself on a regular schedule to do all the work. Even though I had more time, I didn't know that I had that much time.

That's when I finally sat down with the folks at Apostle Internet Radio, who had been hounding me about advertising on their station, and heard what they had to say...

Apostle Internet Radio is based in Denton, which is where I happen to live and work as well. Even though they broadcast to every part of the world via the magic of the Internet, they've been targeting local listeners and advertisers. In September, they had over 1 million hits to their web page for the month and streamed over 160,000 minutes of radio content in the month. Both of these numbers were up significantly from the month before.

Bottom line, I was interested in at least hearing what they had to say about advertising with the station. I went in to meet with them and got to talk with Ed about the technology behind the broadcasting. It's a simple setup, but with what he's doing, it doesn't need to be really complex. We spoke for about an hour, and during the conversation I mentioned that I was thinking about doing a podcast, and that's when he hit me up about doing the talk show.

We had one of those "this is the right thing to do" moments when he described what they could do and I described what I wanted to do. I would be able to get content out on the net without a lot of time and effort on my part to get the technology working correctly. He would be able to get some content on his station that could help draw in more listeners.

Two days later, I was in recording the first show, and two days after that we did some more production work, and that was it. Then I started getting the web site together, and lo and behold, we go from notion to concept to implementation in less than a week.

Man, I love living in the digital age...